Brand Identity

Creative Direction

Art Direction

Experience

Motion Design

Remote Control is a cooperative of virtual and augmented reality designers, developers and effects artists working remotely on large scale installations and digital projects for companies of all sizes. We collaborated with them to brand their company and create their website, portfolio, collateral and various materials, reflecting their virtual and digital expertise. Jamiroquai would be proud.

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LOGOTYPE The Remote Control identity was developed to be simple, classic and to emulate the concept of stepping into new worlds. The identity features a sturdy typographic lockup, and mixes in an ever-changing gradient color palette evoking the concept of light emanating from screens.

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VOICE The brand featured a simple typographic system pairing the humanist serif Reckless Neue with a bold sans serif; Monument Extended to mimic the notion of multiple realities existing within one space and calling attention to key words and phrases.

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new partners were added to their client roster in 2021 following the brand launch, an increase from 7 the previous year.

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DESIGN SYSTEM To showcase Remote Control’s powerful work in a branded format, we created a color overlay system to allow the work to feel cinematic and immersive, setting it off against a simple black backdrop.

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