STRATEGY  Working closely with RUX’s founding team we helped craft a name that feels unique, confident, reliable and resilient as the brand completed a merger. We then helped RUX develop a voice and positioning that felt new and unique yet transparent and clear in an industry riddled with complexity and jargon.
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Our brand positioning differentiated RUX as a partner not just built for patching solutions today, but as a solution custom built to last.

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BRAND IDENTITY  We crafted a visual identity for RUX that utilized bold authoritative typography with a a confident and modern color system that referenced the brand’s construction roots. Dynamic type and image treatments bring a technical and innovative feel to the brand to showcase their software expertise. Every element, from imagery to layout, work together to signal resilience, clarity, and trust, reinforcing the idea that RUX is built to last.

BRAND APPLICATION  To bring the RUX brand to life and position them as trusted industry leaders we designed and built a new site for the company and aided them in writing and developing numerous brand applications as they introduced the brand to rental companies at industry events and conferences.

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Business Applications launched by RUX at initial launch