AIRBNB

AIRBNB

[.logo][.logo] came to us to help introduce and market their new Categories feature within the Airbnb app with a modular design system for out-of-home and digital applications that can be globalized.

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SOLUTION  To help introduce the 56 new categories we developed a campaign concept and standards that worked off a simple rigid system; real listing photo + short pithy line + category name and Airbnb logo. The system could then be built out for any category. Once the concept was developed we then set out to develop application standards so that the design system could be carried out around the globe in numerous languages.

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views of Categories listings in the first 4 months of the relaunch and campaign

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DIGITAL  We also worked with the in-house Airbnb team to develop creative concepts for lengthier digital and film applications.

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CREDITS:

AIRBNB TEAM: SCOTT TRATNER (CD), ERIC GRUNBAUM, CLAIRE WHIGHAM, BRIDGET HARRIS, BEKAH SIRRINE, EVAN NAGAN, MICHAEL KREMER, PAUL WYSOCAN, ELIZABETH BASSETT, ELLY HOLDEMAN, NICK GELBARD, IAIN NEVILL, ED VINCE, ANNA SALAZAR, NEIL HARRIS, AMY SILVERMAN, HEYLYNN OSPINA, RYAN DEVISSER JENNIFER O'KEEFE, JACQUELINE KYNOCH, MARISSA SERRITELLA, SABRINA BAJAJ, CHRISTA TILLEY

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