SOLUTION  To help introduce the 56 new categories we developed a campaign concept and standards that worked off a simple rigid system; real listing photo + short pithy line + category name and Airbnb logo. The system could then be built out for any category. Once the concept was developed we then set out to develop application standards so that the design system could be carried out around the globe in numerous languages.

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views of Categories listings in the first 4 months of the relaunch and campaign

DIGITAL  We also worked with the in-house Airbnb team to develop creative concepts for lengthier digital and film applications.