BRAND IDENTITY  In a crowded marketplace of online listing agents and tools for selling your house we ensured Final Offer would stand out creating a modern identity in an antiquated and slow industry.

We built the new brand identity around the concept that sellers hold the key, crafting a wordmark and icon that reflected just that, a key, putting the selling and offering terms back in the hands of sellers.

BRAND SYSTEM  The Final Offer brand system translates speed into structure: balancing bold contrasts, modern typography, and rhythmic motion to convey clarity and control. The brand’s visual language pairs bold color with warm inviting photography and precise, modern typography to create the feeling of control and trust.

The brand’s visual language pairs bold color with warm inviting photography and precise, modern  typography to create the feeling of control and trust.

LAUNCH  To expand Final Offer from a few states to nationwide we helped develop a campaign for social and out-of-home that quantified Final Offer’s impact and potential. Campaigns were designed to be hyper local and could be picked up realtors in geolocations to help promote Final Offer to their current listings.

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average higher sale price on Final Offer vs. other platforms