IDENTITY  Blending innovation with the everyday, we distilled lilli’s brand into its essence: intelligence and customization. Our cohesive brand identity, including a distinct symbol, color palette, typography system and tone of voice, was influenced by the lilli teams’ research and precision in crafting their new system. The brand system showcases the detail of the product and the quality and purity of the water it provides.

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of research and engineering went into building and refining the lilli product.

EXPERIENCE  We partnered with the lilli engineering team to bring the brand to life working across various product moments both digital and physical. We developed a packaging system that helps walk-through installation and troubleshooting, a UI kit and experience for the app that encourages metrics and personalized data, and informative launch messaging pieces.