NIKE

NIKE

Move to Zero is Nike's journey toward becoming a zero carbon and zero waste company to help protect the future of sport. To achieve this goal; [.logo][.logo] is developing new ways to source, process and manufacture their products offering customers new ways to repair, refurbish and recycle their used gear. We helped brand the services and tell the narrative of how customers can recycle and donate, repair and refurbish their used Nike gear.

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LOGOTYPE  The new identity system featured the "Nike pinwheel" developed in the 1970’s to express Nike's efforts to help their community in Oregon front and center. It also stayed within the Move to Zero identity guidelines previously built by Nike building upon it to showcase the three stages of sustainability.

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GUIDELINES  To bring Sustainability Services to life, we partnered with Nike and RGA to help develop and launch films, copy, and creative guidelines for use in international markets while keeping a consistent Move to Zero message.

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CAMPAIGN  We worked with Young Hero to help develop a campaign launch targeted to Gen Zers to educate and inspire the to take action. We focused the narrative around three young protagonists showing how the interacted with and used the Nike sustainability services.

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[.counter]71[.counter]%

of Nike footwear and apparel uses recycled materials.

PHOTOGRAPHY  To help document and showcase the recycling process, we worked to document and create an image library of how recycling happens behind the scenes at Nike. These images were used in social media and on the Nike sustainability website.

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CREDITS:

TEAM: ADAM KATZ, JENNIFER HSU, KAYLA BRIES, ISABELLA HIEW, TIM HUTCHINSON, MAYA RENZ, EDEN MICHNER, BRANDON WELLS, ALEC CARRIER

MOVE TO ZERO BRANDING: ACCEPT AND PROCEED

PRODUCTION: RGA, YOUNG HERO

DIRECTORS: NICK PANAYOTOPOULOS, ROBERTO MAX SALAS

CINEMATOGRAPHER: BEN HYPE

PHOTOGRAPHER: TAWFICK ESPRIELLA

TYPOGRAPHY: HELVETICA NEUE

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