BRAND STRATEGY  Independent Medicare brokers are the unsung heroes of healthcare. They tirelessly help people everyday find in-network providers, apply for loans and certifications and take care of surprise bills. Spark recognizes the dreams of these brokers to create something bigger and better by partnering with them to expand their network and grow their business through digital tools. Spark’s brand strategy put the brokers front and center elevating their stories and acting as a support system for them to reach the impossible.

IDENTITY  We evolved the Spark identity refreshing it’s typographic word mark to be clean, modern and unique and combined it with a redrawn Spark “north star” icon, The identity acts as a beacon for business owners, representing the lofty ambitions they have as business owners and Spark’s ability to help them achieve their goals.

APPLICATION  Building a brokerage business is complex and challenging. Spark puts brokers at the center giving them access to tools and services to grow their business. To visualize this we built a modular grid system built from the curves of the identity to create a system that could house photography, product UI, data, and testimonials to complete the picture of what running a brokerage business on Spark looks like.

$[.counter]25[.counter]MM

Series B seed raised with 60% of brokers logging into the Spark platform daily

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LAUNCH  Aiming for a Series B fundraise, we designed, built, and launched the Spark website in 5 weeks. Additionally we provided their global marketing team with templates and assets for localized launches targeted to specific regions and customers.