Brand Identity

Creative Direction

Campaign

Social

With independent work rapidly growing, we teamed up with HoneyBook to create an all-new elevated brand system. The rebrand signals an evolutionary moment for their company and product as they help more independent businesses book clients, manage projects and get paid.

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LOGOTYPE The new HoneyBook wordmark, originally created by Human Relations Studio, is crafted around the concept of clientflow and the highly customized nature of an independents’ process. The mark features customized characters which elicit the feeling of a smooth, successful client project, from proposal to payment. A bright rebel yellow was created to ensure HoneyBook stands out.

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DESIGN SYSTEM Every project and client has a story that is the sum of parts brought together. To express this concept we created a dynamic grid system that incorporates headlines, imagery, video and graphic illustrations into compositions that feel connected and reference the flow of motion and progress.

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growth in monthly active users on the HoneyBook platform over the past year.

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CAMPAIGN To launch the new brand we worked with the HoneyBook creative team to revise various marketing pieces. We incorporated infographics, illustrations, photography and video to update the HoneyBook website, product, and digital and print campaigns.

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