STRATEGY  Robotics is the next stage in culinary evolution. Cooking began in prehistoric times cooking over open fires, advancing with the the invention of the modern kitchen and tools, and today robotics represents the next crucial juncture. With this stratgeic direction, we positioned Remy Robotics as an essential leap in the story of cooking – a revolutionary tool poised to redefine cusine.

IDENTITY  Remy Robotics was designed and engineered to be the most precise cooking tool in the world. Reflecting this ethos, we crafted the Remy mark: an abstract depiction of double “r”s, dynamic in nature, paired with a mechanical, sophisticated wordmark.

APPLICATION  To capture Remy's precision approach to engineering cooking, we created an image treatment depicting the path of food through Remy’s computer vision. Using this art direction we developed various materials for the brand creating a visual identity that can grow with the brand’s growth.

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dishes cooked, served and sold in the first year of operation

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