GOPUFF

GOPUFF

We were asked to relaunch and update the [.logo][.logo] brand creating a unified brand system as they expanded from 16 markets in the U.S. to 500 markets around the globe. The new brand system needed to be flexible enough to fit any market and feature any of the over 3,000 products Gopuff delivers.

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LOGOTYPE  We worked to refresh and introducte the new Gopuff wordmark, simplifying it and merging it with the new Gopuff typeface ABC Ginto from Dinamo fonts bringing a playful character and boldness to the brand.

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DESIGN SYSTEM  The Gopuff design system featured bright and bold photography of products that Gopuff delivers front and center. Products could be edited to be placed on various color backgrounds within the Gopuff brand system to help set them off in delicious and unexpected ways.

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↗[.counter]265[.counter]%

growth in active users in 2021 following the brand relfresh.

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CAMPAIGN To introduce Gopuff to new cities and markets we helped develop campaigns that focused on pairing headlines and products as well as situational scenes to showcase how Gopuff can deliver you anything and fast. The system was easily adjustable allowing for an infinite amount of possibilities for any market around the globe.

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CREDITS:

GOPUFF TEAM: ANDREW GUIRGUIS (CD), ADAM KATZ, OLIVIA KENNEY, RUAIDHRI KELLY, GREER MOSHER, NICOLE JAMES, EAMON CONWAY, JEDD LEVINE, BROOKE KNEPP, CANDICE ARNOLD, CAITLIN SKELLEY, CHRIS HOOVER, ERIC CHIAMPA

VISUAL IDENTITY SYSTEM: PORTO ROCHA

PHOTOGRAPHY: CHRISTINE MULLEN, EVAN FOSTER

TYPOGRAPHY: ABC GINTO BY DINAMO

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