GOPUFF

We were part of the team asked to relaunch and update the [.logo][.logo] brand creating a unified brand system as they expanded from 16 markets in the U.S. to 500 markets around the globe. The new brand system needed to be flexible enough to fit any market and feature any of the over 3,000 products Gopuff delivers.

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IDENTITY  We worked to incorporate the new Gopuff wordmark, applying usage guidance and merging it with the new Gopuff typeface ABC Ginto from Dinamo fonts bringing a playful character and boldness to the brand.

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DESIGN SYSTEM  The Gopuff design system features bright, bold photography of the nearly 10,000 products Gopuff delivers. Products can be edited to be placed on various color backgrounds within the brand system.

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↗[.counter]265[.counter]%

growth in active users in 2021 following the brand refresh.

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CAMPAIGN To introduce Gopuff to new cities and markets we helped develop campaigns focused on pairing headlines and products, as well as situational scenes showcasing Gopuff’s ability to deliver nearly anything fast. The system is easily adjustable, allowing for an infinite amount of possibilities for any market around the globe.

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IT TAKES A VILLAGE:

GOPUFF TEAM: ANDREW GUIRGUIS (CD), ADAM KATZ, OLIVIA KENNEY, RUAIDHRI KELLY, GREER MOSHER, NICOLE JAMES, EAMON CONWAY, JEDD LEVINE, BROOKE KNEPP, CANDICE ARNOLD, CAITLIN SKELLEY, CHRIS HOOVER, ERIC CHIAMPA

VISUAL IDENTITY: SATURDAY, PORTO ROCHA

PHOTOGRAPHY: CHRISTINE MULLEN, EVAN FOSTER

TYPOGRAPHY: ABC GINTO BY DINAMO

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GOPUFF