IDENTITY  We worked to incorporate the new Gopuff wordmark, applying usage guidance and merging it with the new Gopuff typeface ABC Ginto from Dinamo fonts bringing a playful character and boldness to the brand.

DESIGN SYSTEM  The Gopuff design system features bright, bold photography of the nearly 10,000 products Gopuff delivers. Products can be edited to be placed on various color backgrounds within the brand system.

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growth in active users in 2021 following the brand refresh.

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CAMPAIGN To introduce Gopuff to new cities and markets we helped develop campaigns focused on pairing headlines and products, as well as situational scenes showcasing Gopuff’s ability to deliver nearly anything fast. The system is easily adjustable, allowing for an infinite amount of possibilities for any market around the globe.