HELLO ALFRED

HELLO ALFRED

Hello Alfred is focused on redefining the future of what it means to live in a city for residents, property owners and local businesses. They provide helpful in home services, personal assistance and software for dwellers in their managed buildings. [.logo] [.logo] launched in 2014 and came to us to help update their identity system from the ground up to increase awareness and adoption of their services.

No items found.
No items found.

LOGOTYPE  The new mark dropped the Hello from the name confidently presenting itself as just Alfred and featured an icon that nodded to the exponential power and help that Alfred can provide to its users.

No items found.
No items found.

DESIGN SYSTEM  The new design system centered around the strategy that Alfred gives you your time back by offering the help you need for the life you want, whatever that time back meant to a user. Core messaging used this system to insert Alfred services into scenes of everyday life and allowed users to understand the breadth of offerings Alfred provides them.

No items found.

↗[.counter]26[.counter]%


increase in downloads and first service ordering within the first year.

No items found.
No items found.

ART DIRECTION We art directed and helped create a new asset library to give Alfred a suite of useful campaign and product imagery that feels both approachable and messy; exactly like life sometimes is.

No items found.

$[.counter]42[.counter]MM

raised in seed funding after the rebrand.

SUB-BRANDING To help differentiate the brand and its audiences, we developed a sub-brand called Alfred OS which offered property managers a technology suite to help them manage, leases and service their residents.

border-grey
border-grey
border-grey
No items found.

CREDITS

TEAM: ADAM KATZ, LUKE WILLIAMS, JOYCE SHA, RORY KING, DEVLIN MOORE, TRACEY CHAN, MORGAN MAYER, HANNAH MCWILLIAMS

PHOTOGRAPHY: RICH GILLIGAN

DEVELOPMENT: ERIC KWONG, IGNACIO KANO

TYPOGRAPHY: AEONIK PRO BY COTYPE FOUNDRY, CANELA BY COMMERCIAL TYPE

5