IDENTITY  We created a new identity system for 5 Point drawing inspiration from the magic of film. We built a flexible word mark system to house their sub brands and various initiatives all featuring bold typography and an icon that evokes the feeling and excitement of sitting down in a dark theater. Our color palette and typographic system were designed to be exciting, new, and well adventurous while feeling grounded, human, and natural.

LAUNCH  We developed accompanying elements for the festival leading up to it and for its duration such as social assets, posters, signage, title cards and animations. Our system was malleable, able to be changed on the fly as the festival embarks for an On the Road tour bringing the festival to more cities throughout the country.

DESIGN SYSTEM  A bold flexible design system allowed each film, event, series or showcase to attract the attention it deserved. Bold typography, warm inviting color, and a motion system that drew influence from film gave the Festival the tools it needed to jump from digital to print.