Strategy We stopped playing the category’s game entirely. Instead of positioning Evergreen as an alternative to conventional beef, we positioned it as infrastructure for it: a supply chain solution for producers managing volatility, pricing instability, and forecasting uncertainty.

The Brand We renamed the company from Omeat to Evergreen — evoking permanence, trust, and a nod to the natural world from which their product comes from. The new identity followed suit: warm colors, accessible typography, and clear graphics that communicate their research, science, and scale.

“Working with the team exceeded my expectations. The impact has been meaningful. Internally, it gave us a sharper way to describe who we are and what we’re building. Externally, it strengthened how we show up with partners, investors, and customers and improved the credibility of the story we’re telling at an important stage for the company.”

JAMES MILLER,
PRESIDENT & CEO

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Design System The design system came to life through infographics that positioned Evergreen as credible and science-forward. Their rigor was balanced with external communications focused on what matters to the market — the burger on the plate, not the process behind it.