policy №
37
Don't overwhelm your users
Simplicity matters
Deadlines and paramaters make better work
Our POV is to have a POV
Work better not harder
Never chew with your mouth full
Be clear not complicated
Be the fun meeting
Open from 9ish to 6ish
It isn't over til it's over
Don’t wear sleeves (So there’s nothing to roll up)
Be the stage, not the star
Do the work, don’t just talk about it
Play well with others
Measure twice, try to cut once
Sometimes its ok to make the logo bigger, sometimes
Don’t repeat solutions
Get to wrong answers faster
Bring snacks, not egos
Do what's next not what's been done
Don't run with scissors
More isn't better, better is better
Don't be precious
Solve problems not portfolios
Systems not silos
Prototypes not decks
Be safe, use a strategy
Leave it better than you found it
contact
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Strategy
naming
Brand Architecture
Voice and Tone
Identity Systems
Brand guidelines
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Guidelines
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airbnb
backbone
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UNIVERSAL MUSIC
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