policy №
37
Don't be precious
Do the work, don’t just talk about it
Be clear not complicated
Our POV is to have a POV
Leave it better than you found it
Simplicity matters
Don’t wear sleeves (So there’s nothing to roll up)
Be the fun meeting
Never chew with your mouth full
Do what's next not what's been done
More isn't better, better is better
Prototypes not decks
Deadlines and paramaters make better work
Play well with others
It isn't over til it's over
Get to wrong answers faster
Sometimes its ok to make the logo bigger, sometimes
Don't overwhelm your users
Bring snacks, not egos
Don't run with scissors
Be the stage, not the star
Solve problems not portfolios
Work better not harder
Be safe, use a strategy
Measure twice, try to cut once
Open from 9ish to 6ish
Systems not silos
Don’t repeat solutions
contact
services
Strategy
naming
Brand Architecture
Voice and Tone
Identity Systems
Brand guidelines
Motion Design
UX/UI
Guidelines
Art Direction
Film & Photography
print design
packaging
Website design
Website development
selected clients
airbnb
backbone
Condé nast
google
gopuff
honeybook
kenvue
nike
juxtapose
redesign health
thrive
uniswap
UNIVERSAL MUSIC
whisker
