policy №

37

Prototypes not decks

Simplicity matters

Don't be precious

Don't run with scissors

Measure twice, try to cut once

Never chew with your mouth full

Don’t repeat solutions

Be the fun meeting

Get to wrong answers faster

Systems not silos

Solve problems not portfolios

Work better not harder

Do the work, don’t just talk about it

Don’t wear sleeves (So there’s nothing to roll up)

More isn't better, better is better

Open from 9ish to 6ish

Sometimes its ok to make the logo bigger, sometimes

Be the stage, not the star

Be clear not complicated

Our POV is to have a POV

Do what's next not what's been done

Bring snacks, not egos

Deadlines and paramaters make better work

Be safe, use a strategy

Play well with others

Leave it better than you found it

It isn't over til it's over

Don't overwhelm your users

We’re a team of multi-disciplinary creatives designing brands with cultural fluency.

We craft compelling brand worlds by leading with strategic storytelling.

Our aim is to build brands that break through feeds and genres.

We partner with founders and creative teams shaping modern life.

We excel at creating work that feels sharp, sleek and significant.

Let’s talk.

contact us →

services

Strategy
naming

Brand Architecture

Voice and Tone

Identity Systems

Brand guidelines

Motion Design

UX/UI 
Guidelines

Art Direction

Film & Photography

print design
packaging

Website design

Website development

selected clients

airbnb
backbone
Condé nast
google
gopuff
honeybook
kenvue
nike
juxtapose
redesign health
thrive
uniswap
UNIVERSAL MUSIC
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