policy №
37
Prototypes not decks
Simplicity matters
Don't be precious
Don't run with scissors
Measure twice, try to cut once
Never chew with your mouth full
Don’t repeat solutions
Be the fun meeting
Get to wrong answers faster
Systems not silos
Solve problems not portfolios
Work better not harder
Do the work, don’t just talk about it
Don’t wear sleeves (So there’s nothing to roll up)
More isn't better, better is better
Open from 9ish to 6ish
Sometimes its ok to make the logo bigger, sometimes
Be the stage, not the star
Be clear not complicated
Our POV is to have a POV
Do what's next not what's been done
Bring snacks, not egos
Deadlines and paramaters make better work
Be safe, use a strategy
Play well with others
Leave it better than you found it
It isn't over til it's over
Don't overwhelm your users
contact
services
Strategy
naming
Brand Architecture
Voice and Tone
Identity Systems
Brand guidelines
Motion Design
UX/UI
Guidelines
Art Direction
Film & Photography
print design
packaging
Website design
Website development
selected clients
airbnb
backbone
Condé nast
google
gopuff
honeybook
kenvue
nike
juxtapose
redesign health
thrive
uniswap
UNIVERSAL MUSIC
whisker
