policy №
37
Never chew with your mouth full
Open from 9ish to 6ish
Don't be precious
Measure twice, try to cut once
More isn't better, better is better
Don't run with scissors
Systems not silos
Solve problems not portfolios
Play well with others
Prototypes not decks
Be the fun meeting
Don’t wear sleeves (So there’s nothing to roll up)
Do the work, don’t just talk about it
Be the stage, not the star
Be safe, use a strategy
Our POV is to have a POV
Deadlines and paramaters make better work
Simplicity matters
Sometimes its ok to make the logo bigger, sometimes
Do what's next not what's been done
Don’t repeat solutions
Leave it better than you found it
Work better not harder
Don't overwhelm your users
It isn't over til it's over
Bring snacks, not egos
Get to wrong answers faster
Be clear not complicated
contact
services
Strategy
naming
Brand Architecture
Voice and Tone
Identity Systems
Brand guidelines
Motion Design
UX/UI
Guidelines
Art Direction
Film & Photography
print design
packaging
Website design
Website development
selected clients
airbnb
backbone
Condé nast
google
gopuff
honeybook
kenvue
nike
juxtapose
redesign health
thrive
uniswap
UNIVERSAL MUSIC
whisker
