policy №

37

Prototypes not decks

Do the work, don’t just talk about it

Bring snacks, not egos

Don't be precious

Solve problems not portfolios

Do what's next not what's been done

Never chew with your mouth full

Work better not harder

It isn't over til it's over

Don’t repeat solutions

Open from 9ish to 6ish

Sometimes its ok to make the logo bigger, sometimes

More isn't better, better is better

Don't run with scissors

Play well with others

Deadlines and paramaters make better work

Be safe, use a strategy

Be the fun meeting

Leave it better than you found it

Be the stage, not the star

Get to wrong answers faster

Measure twice, try to cut once

Don’t wear sleeves (So there’s nothing to roll up)

Simplicity matters

Don't overwhelm your users

Be clear not complicated

Systems not silos

Our POV is to have a POV

We’re a team of multi-disciplinary creatives designing brands with cultural fluency.

We craft compelling brand worlds by leading with strategic storytelling.

Our aim is to build brands that break through feeds and genres.

We partner with founders and creative teams shaping modern life.

We excel at creating work that feels sharp, sleek and significant.

Let’s talk.

contact us →

services

Strategy
naming

Brand Architecture

Voice and Tone

Identity Systems

Brand guidelines

Motion Design

UX/UI 
Guidelines

Art Direction

Film & Photography

print design
packaging

Website design

Website development

selected clients

airbnb
backbone
Condé nast
google
gopuff
honeybook
kenvue
nike
juxtapose
redesign health
thrive
uniswap
UNIVERSAL MUSIC
whisker