To help launch [.logo][.logo], a new PR and creative marketing agency built by Danielle Pierson the founder of The Newsette, we built a bold, bright and well, new identity. We developed the agency’s brand and verbal identity, website and internal materials crafting a narrative built around the concept of Newland being bold and intrepid explorers of new creative territory and new mediums.
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LOGOTYPE The Newland logo was designed to emphasize the word New adding a slight italic to the W in the word mark. Coupled with the mark was an N sunburst icon made to stand alone and a glyph library to add a meme and sticker like tactile feel to the identity.
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PORTFOLIO Our website design for Newland focused on putting the emphasis and focus on the work and solutions that Newland brings. We paired a straightforward tone of voice and copy with bold big visuals to showcase Newland’s work in a simple system.
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Over [.counter]20[.counter]BN
impressions created directly from their content in the agencies first year.
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IT TAKES A VILLAGE:
DESIGN & MOTION: OLIVER HILLIKER
NEWLAND TEAM: SEAN GORDON, GRACE O’DONNELL, DANIELLA PIERSON
TYPOGRAPHY: FORMULA BY PANGRAM PANGRAM AND ABC WALTER BY DINAMO TYPEFACES