OFFICE HOURS: 9AM—6PM(ISH)
MADE IN NEW YORK, NY
© COMPANY POLICY, 2026
Danielle Pierson built The Newsette into 1.2 million daily readers, then launched Newland: a PR and creative marketing agency for next-generation brands. The brief was clear. It couldn't look like a legacy PR firm.
Problem Most PR firms look exactly the same: established, conservative, built for a previous generation of clients. Newland needed to look different from day one in a way that communicated its actual differentiator, that it understood the culture its clients were trying to reach.
Solution A complete brand identity, website, and internal materials built around the concept of bold and intrepid explorers of new creative territory. In year one, Newland generated measurable impressions directly from client content.
LOGOTYPE The Newland logo was designed to emphasize the word “New” adding a slight italic to the W in the wordmark. Coupled with the mark is an N sunburst icon made to stand alone, and a glyph library to add a meme and sticker–like tactile feel to the identity.
PORTFOLIO Our website design for Newland focused on putting the emphasis and focus on the work and solutions that Newland brings. We paired a straightforward tone of voice and copy with bold big visuals to showcase Newland’s work in a simple system.
impressions created directly from their content in the agencies first year.
Newland is a PR and creative marketing agency for next-generation brands, founded by Danielle Pierson, who previously built The Newsette into 1.2 million daily readers and a $40M media company.
Company Policy built the complete Newland brand identity, website, and internal materials around the concept of bold and intrepid explorers of new creative territory. The brand was designed to communicate cultural fluency from the first impression, and to function as a client acquisition tool in its own right.
COMPANY POLICY TEAM
Adam Katz: Creative Direction
OLIVER HILLIKER: Design
CLIENT TEAM
SEAN GORDON
GRACE O’DONNELL
DANIELLA PIERSON
Christa Tilley
TYPOGRAPHY
FORMULA: PANGRAM PANGRAM
ABC WALTER: DINAMO TYPEFACES
A creative studio that makes brands for humans
It’s 02:32 PM in new york, we’re open
365 days without an accident
A creative studio that makes brands for humans
It’s 02:32 PM in new york, we’re open
365 days without an accident
A creative studio that makes brands for humans
It’s 02:32 PM in new york, we’re open
365 days without an accident
A creative studio that makes brands for humans
It’s 02:32 PM in new york, we’re open
365 days without an accident
%201.webp)
