PRIMUM

PRIMUM

[.logo][.logo]is the first clinical and scientific platform connecting oncologists to cancer specialists and experts allowing them to gain access to new treatments and research. Primum’s online network democratizes information and sets it free removing barriers and bureaucracy putting oncologists at the center of a vast network to make better more informed decisions for their patients and solve their most complex cases.

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LOGOTYPE  The Primum name came from the hippocratic oath of “Primum non nocere” or “Do no harm” that physicians take. The identity featured a modified version of ABC Arizona by Dinamo Typefaces set in all caps referencing classic Greek typography. The lowercase “i” within the mark represented the oncologist placing them at the center of their network.

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DIGITAL SYSTEM  To express visually how Primum gave oncologists access to wide networks we created a library of simple graphic illustrations and animations that explained how the product works and the possibilities and hopes that the network could offer.

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oncologists onboarded onto the product for the initial launch.

“Working with Company Policy was truly a pleasure from start to finish they handled the project and all our sometimes strange requests and tight timelines with ease!”

JOHN SYME; FOUNDER, PRIMUM

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APPLICATION  Putting together the portraits and illustrations we created the Primum launch site as well as an out-of-home launch campaign that captured the spirit and ambition of the brand attracting oncologists to the platform.

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CREDITS:

TEAM: ADAM KATZ, NAOMI SIMMERS, KAREN BOLIPATA

, OLIVER HILLIKER, OLIVER DELL, CALEB VAN DYKE, ANNA SAGSTROM, BRENDAN IRVING, JANINE QUARLES, NATHAN FRANK, BRIAN WHITE, AMY MCDOWELL, JOHN SYME, DAN FELDMAN, JUSTEN BLAIZE

TYPOGRAPHY: ABC ARIZONA BY DINAMO

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