GOOGLE CES

GOOGLE CES

Every year the largest technology exhibit and conference happens in Las Vegas for three days known as CES. In 2022, like a million other things CES was scheduled and then canceled. Prior to it being canceled we were asked  by the [.logo] [.logo] Events and Experiences Team to develop the brand for Google's space at the event. The concept developed was "Better Together" showcasing how Android and Google products work better when used together. Here's to next year!

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DESIGN SYSTEM To express how devices, products and brands work better together we developed a design system which drew reference from the four-color printing technique showing how forms, colors and shapes can build and overlap to make new forms, colors and shapes.

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MOTION SYSTEM  Working with Block & Tackle, who acted as motion design partners, we helped to create a series of screen savers and title card animations to be used throughout the Google space exhibiting our visual identity system.

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estimated attendees were registered to attend the 2022 event.

“The crew at Company Policy are a joy to work with. We count on them for impeccable craftsmanship, an eye for culture and a pulse for what is relevant.”

CLAUDIA CHAGUI; CREATIVE DIRECTOR, GOOGLE EVENTS TEAM

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CREDITS
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DESIGN: ADAM KATZ, CALEB VAN DYKE, AJ MARSHALL, ADAM COECLAUDIA CHAGUI, KITTAYA TRESEANGRAT



COPYWRITING: LOGAN KORNHAUSER, LIZZY HOPKINSON



MOTION DESIGN: BLOCK & TACKLE



SIGNAGE AND ARCHITECTURE: DEEP LOCAL



TYPOGRAPHY: GOOGLE SANS, ANDROID CIRCULAR

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