NEON

[.logo][.logo] is a new game payment platform built for game developers to easily sell their games to players who can pay with their Neon account. We developed the brand identity, launch narrative, website and helped them refine their product to get new gamers and developers up and online.

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IDENTITY Neon puts payments back in the hands of developers going around big corporate gatekeepers much like the spirit of early video game development. Our identity for Neon referenced the history of gaming creating a unique symbol, palette and type styling that referenced counterculture showing players and developers joining together.

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lost in revenue each year by games to app and console stores “fees.” Neon aims to put more money in developers pockets.

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LAUNCH To launch the platform we created various marketing pieces showcasing the developers, gamers and games that Neon helps power.

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IT TAKES A VILLAGE:

 CP TEAM: ADAM KATZ, KAREN BOLIPATA, CALEB VAN DYKE, OLIVER HILLIKER, OLIVER DELL, ANDREW ROQUE  

NEON TEAM: WILLEM VAN LACKER, FRANK GUZZONE, CHRIS FAUGHT, BRIAN REGAN

TYPOGRAPHY: ABC SOCIAL BY DINAMO AND GT CINETYPE BY GRILLI TYPE

PHOTOGRAPHY: NICK FANCHER

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A creative studio that makes brands for humans

It’s 02:32 PM in new york, we’re open

365 days without an accident

A creative studio that makes brands for humans

It’s 02:32 PM in new york, we’re open

365 days without an accident

A creative studio that makes brands for humans

It’s 02:32 PM in new york, we’re open

365 days without an accident

A creative studio that makes brands for humans

It’s 02:32 PM in new york, we’re open

365 days without an accident