IDENTITY  Neon puts payments back in the hands of developers circumventing big corporate gatekeepers. Pulling from the rouge spirit of early video game development, our identity references the history of gaming creating a unique symbol, palette and type styling showing players and developers joining together.

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lost in revenue each year to app and console store “fees.” Neon aims to put more money in developers’ pockets.

LAUNCH  To launch the platform we created various marketing pieces showcasing the developers, gamers and games that Neon helps power.