KEEN

KEEN

Getting older doesn’t have to feel scary or unexciting.  [.logo][.logo]is a free service that connects aging adults to licensed Medicare advisors to help them make their selection of healthcare as easy as possible. Keen takes the stress out of selecting the best plan while maximizing benefits. The process is simple, transparent and feels, well new in a staid, antiquated industry.

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LOGOTYPE  We created the Keen logo from the typeface Roobert symbolizing the brand’s commitment to getting you from point A to point B in the medicare selection process (thanks FedEx for the inspiration).

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DESIGN SYSTEM  Choosing a medicare plan is often difficult, tedious and frustrating. We developed a design system for keen that targeted these preconceptions and showed how keen is different. Beliefs were annotated with a hand-drawn design system showing how keen is different. Retirement is an exciting and rewarding period of a person’s life. To express this we selected photography that felt fresh, exciting and bold, setting keen apart from its competitors.

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enrollments completed through keen guides in the companies first six months.

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APPLICATION  To launch keen, we developed the brand narrative as well as designs for their marketing website, enrollment experience and advertising campaign. To help tell keen’s story for years to come and drive customer acquisition we provided them with a brand manual with guidelines for design, copy and marketing.

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CREDITS
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TEAM: ADAM KATZ, GAEB CARDINALE, BRIAN WHITE, DAN FELDMAN, KAYLA COLAIZZI, LOU KISHFY

PHOTOGRAPHY: STUDIO FIRMA

TYPOGRAPHY: ROOBERT BY DISPLAAY, LIBRE BASKERVILLE BY PABLO IMPALLARI

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