IDENTITY  Building the Unfold identity we took a visual cue from the company name creating a page-fold icon hugging a custom wordmark. The corner fold referenced the brand’s innovative spirit, and simultaneously acted as a directional arrow signaling Unfold is investing in what’s to come. The mark was used throughout applications of the brand as animations, icons and interactive moments.

LAUNCH  To introduce the new fund to their audience of potential companies and collaborators we built conversational and approachable materials introducing the talented team at Unfold, and their philosophy. Additionally we built the Unfold website as a place for them to share their unique perspectives on the world of consumer goods and services.