LOGOTYPE  The name AGreatDay stems from the famous hockey coach “Badger” Bob Johnson’s quote; “It’s a great day for hockey.” The mark draws inspiration from the motion of a puck and features a custom typographic word mark.

INSPIRATION  The brand was inspired from hockey heritage and the sport’s rich culture, aiming to elevate the game through drawing from its past. To develop the brand we researched and developed references and a visual look-book. These references and stories became previews on social media to help launch and tease the brand.

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hours before the first capsule collection sold out online.

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JOURNAL  AGreatDay aimed to not only make quality apparel but to also report on hockey culture. We collaborated with the brand to create the inaugural issue of their journal, developing the identity, art direction and editorial design.